The Cloud of Colours
Weekend x Max Mara
Project for Weekend Max Mara
Production by Openhouse Studio
Production assistance by Eugenia T. Oliva
Creative direction by Mari Luz Vidal
Photography by Fabian Martínez
Photography assistance by Vero Sojo
Cinematography by Borja V. Conde
Filmmaking by Javi Peralvo
Model Elizabeth Valdez
Styling by Maria Alejandra Herrera
Hair & Make up by Fracazototal
& Adrian González
Approach
The Fall Winter collection 2022 by Weekend Max Mara has been inspired by the central role that colors play in people’s everyday life, inspiring positivity and self-confidence to create outfits that aim to be worn.
Drawned by the pure light, the colors have been incorporated in the Weekend Max Mara collection as a source of energy, joy and serenity.
Background
We brought together experts from every field of creativity to create a work of unmatched artistry and innovation. Matias Penachino, a celebrated cinematographer, crafted the visual story with expert precision, while the soundscape was shaped by Defacto Sound, known for their work on iconic series like HBO's Game of Thrones. The choreography was beautifully interpreted by Tania Solomonoff, a distinguished scholar and part of Mexico's National System of Art Creators, adding depth and expression to our endeavour. This careful selection of talent ensured our project was infused with innovation, quality, and the spirit of excellence we aimed for.
Recognition
Absence achieved recognition from esteemed digital platforms such as Booooooom.tv, Directors Notes, Restrospective of Jupiter, and Daily short pick among others, affirming the creative and artistic merit of our work. Such accolades from respected industry voices not only validate the innovative vision and execution of our project but also significantly enhance its visibility and credibility within the creative community. This recognition serves as a testament to the originality and impact of our work, fostering professional opportunities, networking, and collaboration, while also elevating our standing in the competitive landscape of digital art and film.