Elevating the Vision: Our Role in Unveiling NEOM's Luxury-driven Future in 2030
Scope
Research Strategy and Development
-Concept / Treatment
-Storyboarding
Pre-production/Production
-Casting
-Location scouting
-Storyboarding
-Live action Filming
Post-production
-Music sourcing/ licensing
-Motion graphics
-Sound design
-Colouring
Strategy
Envisioning Neom: The Future of Luxury in an Automated Giga-City
Our mission was clear: to vividly depict the intricate vision of the future of life and work in 2030 within Neom, the epitome of luxury —an innovative fully-automated giga-city that spans a remarkable 26,500 sq-km along the Red Sea coast. This cognitive masterpiece, powered entirely by renewable energy, was meticulously designed with people, not roads, as its central focus, promising a unique and transformative experience.
Objective
Charting the Path to 2030: Neom's Vision for the Future of Work
Guided by key insights, our film's strategic focus was to position NEOM as the epitome of luxury and innovation, highlighting its commitment to people-centric and eco-friendly urbanism. "THE LINE" and NEOM's regional connectivity showcased a model for future cities, redefining global standards for livability and sustainability. We emphasized NEOM as the ideal destination for visionaries, fostering pioneering ideas and pushing boundaries in a world driven by imagination. Our strategy aimed to captivate viewers with NEOM's promise of a luxurious and groundbreaking future in 2030.
Result
“The film was part of a major client deliverable. It was THE key moment in our presentation and immersed them completely into the future vision as we intended. We were impressed with the level of quality and professionalism”
Chris Hefner - Strategic advisor to the Chief Digital and Strategy Officer at NEOM
