Max Mara
Project
Client
Duration
Year
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Brief
(01)
Editorial commission for Mexico fashion collection
Openhouse Magazine commissioned content for Weekend Max Mara's Fall Winter 2022 collection in Mexico.
The concept: "The Cloud of Colours"—exploring how color influences movement, choice, and confidence.
The challenge: translate this philosophy into editorial content matching both Max Mara's fashion sophistication and Openhouse's design-forward aesthetic.
Dual capture required: cinematography and photography working in tandem for editorial versatility.
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Production
(02)
Mexico shoot with dual capture approach
Shot across Mexico locations with small expert crew. Cinema-grade equipment for both video and stills. Creative direction focused on light, color, texture, and movement—showing how the collection's fabrics create wearability and confidence. Fixed scope enabled decisive execution. Each setup had clear intent. Efficient production maintaining editorial-grade standards.
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Impact
(03)
Openhouse Magazine feature, editorial precision
Content published by Openhouse Magazine for Weekend Max Mara Fall Winter 2022 feature. 3 films and photography capturing the collection's color philosophy. Focused creative direction for international fashion client with high aesthetic expectations. Efficient production, editorial precision maintained.
