Nike
Project
Client
Duration
Year
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Challenge
(01)
Dia De Muertos collection launch across four product lines
Launching the Día de Muertos collection across four product lines required more than standard product content. The brief demanded cultural authenticity, emotional depth, and poetic direction to honour the tradition. Three elite athletes. Shot in Mexico. Tight global launch timeline.
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The Sprint
(02)
Directed by Alexis Gómez, Latin Grammy-nominated filmmaker.
Using Sprint II as the base, we expanded scope for Nike’s cultural campaign with a single shoot day in Mexico across four product lines and three elite athletes. Collaborating with Latin Grammy–nominated filmmaker Alexis Gómez, we captured Día de Muertos traditions through intimate, performance-led storytelling, delivering three films and 100+ assets for global launch.
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Conclusion
(03)
A culturally grounded global launch, delivered at Nike scale.
The campaign supported Nike’s global Día de Muertos release, reinforcing the brand’s long-standing commitment to cultural authenticity and local storytelling. The work sat alongside Nike’s broader Somos Familia / Con Mi Familia narratives and was featured across Nike-owned channels and global release platforms.
Delivered on time for launch, the content positioned the collection as more than a product drop — a culturally resonant moment with emotional depth and global relevance. Proof that Sprint II operates at Nike scale, under launch pressure, without compromising meaning or craft.
